2013 nba western conference finals11/15/2023 ![]() ![]() Spurs fans get your photos on our social wall! Tag them with #GoSpursGo #WCF or #SPURSvGRIZZLIES j.mp/10cQ2Jm These were then collated via the Social Wall which provided a great hub of interaction: San Antonio encouraged their fans to tweet in photos using specific hashtags to share fan-produced content. #84, 33325) First 50 fans there receive a free #WhiteHot fan kit! #WhiteHotHoop7 is at mcd_southfla in Davie! (11200 State Rd. The Heat also used their account (along with Instagram) to drive their White Hot Hoop contests, which required fans to tweet in photos from a specific location using the #WhiteHotHoop hashtag to go into the draw to win 25,000 American Airline miles – a great example of a popular sponsor activation: According to social media analytics website, #LETSGOHEAT was used over 140,000 times on Twitter during the Western Conference finals series, peaking during the team's win in game seven with 40,000 uses.ĭespite a significantly smaller online following than their Eastern Conference rivals (1.36 million followers vs 198,000), the Pacers more than held their own when it came to Twitter engagement, with the assonant #BeatTheHeat hashtag registering around 60,000 uses during the series, which went a long way in keeping fans engaged in relevant online conversation: In addition to providing fans with live score and stat updates throughout games and live-tweet press conferences, teams used Twitter to push specific hashtags to get fans involved in the online conversation. ![]() One of our favourite posts came from television anchor Valerie Calhoun who posted an update on some of the new menu selections available to fans at Grizzlies home games: Their account was also used to promote pre-game events and cover the transformation of Fedex Forum Plaza. Unlike the Spurs, the Grizzlies interestingly chose to live-post score updates during games. Simply adding a link to the end of posts and images descriptions is a great way to direct fans to a richer source of content and information such as in-depth previews and reviews of games. The majority of posts on the Spurs timeline were focused on directing fans to the team's website. For the full infographic, click on the image below, or here: Infographics are a great way to display facts and figures in an easy to read format and are effective when it comes to reach. The Spurs began their series by posting a huge infographic which compared the team's success to past and present opponents and highlighted some great statistics, including Tim Duncan’s tie for 2nd with the great Wilt Chamberlain in playoff double-doubles. Prior to the opening game of the series, the Pacers utilised their Facebook cover photo to promote their ‘Beat the Heat’ wallpapers, headers and backgrounds that fans could download from nba.com, and use on their own social media platforms: Interestingly, the like & share figures for each new post rose as the series progressed illustrating that the deeper the series wore on, the more passionate fans were in keeping in touch with their team. For the series against Indiana, these posts have received over 300,000 likes and 26,000 shares to date. The Heat have consistently used their Facebook page to post PicQuotes containing encouraging quotes from players and coaching staff that are designed to get fans excited for upcoming games. In what promises to be an intriguing series, Sports Geek takes a look back at how the the four conference finalists utilised their social media platforms to interact with fans and sponsors during the East & West finals. With the Miami Heat's game seven win over the Indiana Pacers, the 2013 NBA Finalists are now decided after the San Antonio Spurs swept the Memphis Grizzlies 4-0 in the Western Conference. ![]()
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